Made in Singapore · For the world

Progression for our civilization.

We rethink how a homeowner's life should be. Happy. One product at a time, one community at a time.

First launch
GroupBuy — neighbourhood-scale commerce for Singapore homeowners.
In motion
Three more products, in the pipeline.
In partnership with
Enterprise Singapore · Singapore University of Social Sciences
Our single thesis

Every product we ship must
add hours to a life —
not extract them.

What pineappl is

A Singapore-born AI-first startup,
applying intelligent automation
to the residential service economy.

01 / 03
What we do

We build AI-native products for the everyday services that keep a home running — matching neighbours and providers, coordinating schedules, handling pricing and payments. Where the legacy service economy runs on phone tag and PDFs, our systems compress the loop down to a single thread.

Compress the loop
02 / 03
Who we serve

Singapore homeowners — and the cleaners, contractors, and tradespeople who keep their homes running. HDB blocks, BTO estates, condominiums; the operators behind every quietly working door.

Heartland to high-rise
03 / 03
Why AI-first

The residential service industry has barely changed in twenty years. Our wager is that intelligent automation — applied at neighbourhood scale, on PayNow-native rails — is the unlock that finally bends cost, time, and trust in the homeowner's favour.

Bend cost · time · trust
Live · In the wild

Our first product.

01 · GroupBuy

Neighbours unlock
better prices, together.

Every block buys the same services every month. Our AI brings the neighbours together — one thread, one schedule, one fair price for all.

Visit GroupBuy
How the price unlocks
5 homes
S$120BASE
10 homes
S$95−21%
20 homes
S$80−33%
30+ homes
S$65−46%
Illustrative tier ladder for an aircon-servicing buy. Prices step down automatically as neighbours join — no negotiation, no chasing.

WhatsApp-native

No new app to install. Joins where neighbours already talk every day.

Tier pricing

Each new neighbour drops the price for everyone — automatically.

PayNow direct

Money flows neighbour to provider. We never hold a cent of it.

Community-led

Block leaders moderate the buys. No commissions, just neighbourly trust.

The pipeline behind GroupBuy

Three more products, in the making.

Quiet work happens before loud launches — each shaped with care for the same outcome: a better everyday life for Singapore homeowners.

02

pineappl.ai

Smarter operations, less overhead.

● In R&D · Pilot-ready
03

GulaMelaka

Opening doors to new opportunities.

◐ In R&D
04

HomeHub

Your home, simplified.

○ Future development
Behind pineappl

Lean by design.
Backed by an ecosystem.

Founder-led, supported by Singapore's startup ecosystem, and grounded in the everyday lives of the homeowners and providers we build for.

Mohamed Khalid

Founder & CEO

A business graduate and operator with cross-industry experience across international trade, distribution markets, and the residential service sector. Awarded the Startup SG Founder Grant for pineappl, and building AI-native systems that compress everyday workflows into simple, neighbourhood-scale products.

LinkedIn
Backed by

Enterprise Singapore

Startup SG Founder grant · pilot programme support

Incubated at

Singapore University of Social Sciences

Research and incubation programme

Built with

Homeowner communities

HDB blocks, BTO estates, and the providers serving them

The long view

A civilization is just the quiet sum of its smallest daily kindnesses. We build tools for those.

the pineappl thesis

Help make our
community better.

If you're a homeowner, a service provider, a community leader, a researcher, a potential partner — or someone who simply cares about this — we'd love to hear from you.

We read everything. We reply to what we can, honestly and without scripts.

✦ Thank you. We'll be in touch.