pineappl.ai
Smarter operations, less overhead.
● In R&D · Pilot-ready
Progression for our civilization.
We rethink how a homeowner's life should be. Happy. One product at a time, one community at a time.
First launch
GroupBuy — neighbourhood-scale commerce for Singapore homeowners.
In motion
Three more products, in the pipeline.
In partnership with
Enterprise Singapore · Singapore University of Social Sciences
Our single thesis
Every product we ship must
add hours to a life —
not extract them.
What pineappl is
A Singapore-born AI-first startup,
applying intelligent automation
to the residential service economy.
01 / 03
What we do
We build AI-native products for the everyday services that keep a home running — matching neighbours and providers, coordinating schedules, handling pricing and payments. Where the legacy service economy runs on phone tag and PDFs, our systems compress the loop down to a single thread.
Compress the loop
02 / 03
Who we serve
Singapore homeowners — and the cleaners, contractors, and tradespeople who keep their homes running. HDB blocks, BTO estates, condominiums; the operators behind every quietly working door.
Heartland to high-rise
03 / 03
Why AI-first
The residential service industry has barely changed in twenty years. Our wager is that intelligent automation — applied at neighbourhood scale, on PayNow-native rails — is the unlock that finally bends cost, time, and trust in the homeowner's favour.
Bend cost · time · trust
Live · In the wild
Our first product.
01 · GroupBuy
Neighbours unlock
better prices, together.
Every block buys the same services every month. Our AI brings the neighbours together — one thread, one schedule, one fair price for all.
Visit GroupBuy →How the price unlocks
S$120BASE
S$95−21%
S$80−33%
S$65−46%
Illustrative tier ladder for an aircon-servicing buy. Prices step down automatically as neighbours join — no negotiation, no chasing.
WhatsApp-native
No new app to install. Joins where neighbours already talk every day.
Tier pricing
Each new neighbour drops the price for everyone — automatically.
PayNow direct
Money flows neighbour to provider. We never hold a cent of it.
Community-led
Block leaders moderate the buys. No commissions, just neighbourly trust.
The pipeline behind GroupBuy
Three more products, in the making.
Quiet work happens before loud launches — each shaped with care for the same outcome: a better everyday life for Singapore homeowners.
GulaMelaka
Opening doors to new opportunities.
◐ In R&D
HomeHub
Your home, simplified.
○ Future development
Behind pineappl
Lean by design.
Backed by an ecosystem.
Founder-led, supported by Singapore's startup ecosystem, and grounded in the everyday lives of the homeowners and providers we build for.
Mohamed Khalid
Founder & CEO
A business graduate and operator with cross-industry experience across international trade, distribution markets, and the residential service sector. Awarded the Startup SG Founder Grant for pineappl, and building AI-native systems that compress everyday workflows into simple, neighbourhood-scale products.
LinkedIn →Backed by
Enterprise Singapore
Startup SG Founder grant · pilot programme support
Incubated at
Singapore University of Social Sciences
Research and incubation programme
Built with
Homeowner communities
HDB blocks, BTO estates, and the providers serving them
The long view
A civilization is just the quiet sum of its smallest daily kindnesses. We build tools for those.
the pineappl thesis
Help make our
community better.
If you're a homeowner, a service provider, a community leader, a researcher, a potential partner — or someone who simply cares about this — we'd love to hear from you.